The best Black Friday 2022 deals you can snag right now to save big on holiday shopping

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Insider Reviews Best Black Friday Deals 2022 collage, including a Nintendo Switch – OLED Model, Apple AirPods Pro, Nike Waffle Trainer 2 SE and a KitchenAid Mixer

Here's how to take advantage of all the holiday shopping savings this year. Nintendo; Amazon; Alyssa Powell/Insider

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Black Friday is just around the corner. But if you're eager to score deals right now, a number of major retailers — like Amazon, Best Buy, Walmart, and Target — are already running early Black Friday sales.

Don't fret if you're unsure where to start — that's where we come in. We've combed through all the available deals to help you find the best prices on everything from 4K TVs and mattresses to Apple products, gaming accessories, fashion items, and kitchenware.

If you, like many people, are worried about inflation and want to buy gifts sooner rather than later, there's never been a better year to cross off your list early. We're keeping tabs on all the best Black Friday sales leading up to the big sales event, so if you want to get a jump on savings, check out the best deals worth shopping for below. 

Insider is offering a Black Friday deal on its annual subscription for $38, the lowest price of the year. Get access to exclusive content, deep-dive reporting, and insights on how to get ahead in your career and finances.

Black Friday sales: Helpful links

  • Amazon: Shop the best deals on electronics, books, fashion, and more — including up to 65% on gifts for kids. 
  • Best Buy The best sales on TVs, laptops, smart home devices, and more electronics — including up to $500 off OLED 4k TVs. 
  • Home Depot : Top early Black Friday deals on large appliances, tools, and holiday decorations. 
  • Target : Find a range of electronics, fashion, and home deals — including 40% off on kitchen appliances and cookware.
  • Walmart : The retailer's Black Friday Deal for Days is underway, with up to 25% off Apple AirPods and over 50% off vacs and floor cleaners from top brands like Shark and Bissell.
  • Wayfair : Hot off the heels of its second Way Day 2022, the retailer has early Black Friday deals on holiday decor and home essentials.

Best Black Friday Apple deals

Though Apple doesn't typically discount products directly for Black Friday, there are many Apple Black Friday deals from retailers like Amazon, Best Buy, and Walmart. You can save $50 on Apple Watch Series 7 and $200 on MacBook Air M1. 

Best Black Friday tech deals

Black Friday brings some of the best deals that you'll see all year on laptops, headphones, smart home devices, and more. You can save 35% on Sony headphones and 60% on Google Nest. 

Best Black Friday home kitchen deals 

There are also a ton of home and kitchen deals on Black Friday — including $80 off air fryers and $200 off espresso machines. For more ways to save, check out our coverage on the best Black Friday kitchen deals. 

Best Black Friday TV deals

Black Friday is the best time of year to shop for a TV, with incredible savings on smart, 4k, and OLED models. You can save $500 on Sony and Samsung models.  

Best Black Friday mattress deals

Top mattress brands like Casper, Leesa, and Tempur-Pedic always have significant sales for Black Friday. You can save 30% on the Tempur-Cloud mattress and 40% on Leesa's Sapira Hybrid mattress. 

Best Black Friday gaming deals

Gaming deals aren't hard to come by on Black Friday either, as you can find top sales on popular titles and equipment. You can save $40 on Madden 23 and $80 on a Sony wireless gaming headset. 

Best Black Friday outdoor gear deals

Black Friday is a great time to save up on outdoor gear and equipment. LifeStraw's personal water filter is discounted 74% for a bargain at just $13. 

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When is Black Friday?

Black Friday is on November 25, the Friday after Thanksgiving. Many retailers are starting their Black Friday sales early, so you can expect to see sales pop up several weeks before the big day. 

Black Friday deals will continue throughout the Thanksgiving weekend, leading into Cyber Monday on November 28. 

Which retailers have sales for Black Friday?

Nearly every online retailer has a Black Friday sale, and big-box stores like Walmart, Target, and Best Buy will host in-store Black Friday sales as well. Amazon will also run a major Black Friday sale online, and smaller retailers and direct-to-consumer brands like Brooklinen, Casper, and Lululemon will likely host big sales, too. 

What should you buy during Black Friday?

What you should buy depends largely on what you either need or want to buy. The difference in discounts from deal holiday to deal holiday is so slim at this point it's almost never worth waiting for the next one.

The one exception is TVs when the absolute lowest price you'll find on most models is usually just before the Super Bowl. But smart TVs are still a great buy during Black Friday, especially if you need one right now. This would be the time to ask yourself if it's really worth spending the holiday season without an upgraded TV in order to save another $50. 

Other discounts for Black Friday span every category, from clothing and toys to popular tech products from brands like Apple, LG, and Samsung. For larger purchases like mattresses, we think Black Friday is actually a better time than Memorial Day to make a purchase. When comparing historical discounts, we actually saw lower prices and better deal bundles during Black Friday. 

Is Black Friday or Cyber Monday better?

Generally speaking, Cyber Monday tends to have better deals on clothing, smaller giftable items, home goods, and older models of tech products, while Black Friday tends to be the best time to make larger purchases like appliances and pricier or newer tech products for your household. 

"Black Friday equals big-ticket items," says Steve Koenig, the vice president of research at the Consumer Technology Association. "With big deals on TVs, laptops, game consoles, and more during Black Friday week, many [people's] purchases end up being for themselves or their own households."

However, the lines between these two deal days are starting to blur, with discounts often beginning days or weeks before Black Friday and running through or beyond Cyber Monday at the same rate. The difference in discounts is also becoming negligible. You may only be saving a few dollars by choosing one day over the other.

If you're curious to learn more, our former deals editor spoke with several experts to break down the difference between Black Friday vs. Cyber Monday.

Can you shop Black Friday deals online?

Yes, Black Friday deals are available online but there will likely also be in-store exclusive deals (historically called "doorbusters") from big-box retailers to incentivize visits to brick-and-mortar locations. 

What deals were popular last year during Black Friday?

Last year, we saw a lot of interest from readers in Apple products, small kitchen appliances like Instant Pots, and streaming deals from platforms like Hulu and Disney Plus.

Among Insider readers, the most popular deals from last year's Black Friday sale included a Hulu annual subscription ($0.99 per month for 12 months, down from $8 per month) and the Apple AirPods Pro ($159, down from $249). Other popular deals included Sony's PlayStation 5, the Apple Watch Series 7, a pack of Amazon smart plugs, and the Instant Pot Duo Plus.

Why is it called "Black Friday"?

The term "Black Friday" originated on September 24, 1869, after two investors caused a stock market crash by driving up the price of gold. Along with a 20% drop in the stock market that day, farmers also experienced a 50% drop off in harvest value for both corn and wheat. 

The term returned nearly a century later in the 1950s. Police officers used the phrase, "Black Friday," in reference to the Friday between Thanksgiving and the annual Army-Navy college football game. People would use this day to travel into town to shop, forcing local police forces to work longer hours in order to manage the influx of both traffic and shoppers.

Eventually, businesses began to adopt the term, though they originally tried to coin it as "Big Friday." The new name never stuck and by the 1980s, "Black Friday" became the go-to phrase associated with the massive shopping day.  

Deal predictions for Black Friday 2022

Based on last year's discounts and recent deal events like Prime Day, we have a good idea of which products will go on sale this year.

Apple products like the AirPods Pro, Apple Watch Series 7, and MacBooks are likely to see some of their lowest prices of the year. We're also expecting to see some of the year's best deals on TVs like TCL's 65-inch 4K Roku TV and LG's 55-inch Class 4K UHD OLED Smart TV, both of which are already on sale ahead of Black Friday. 

We're not expecting Black Friday deals on next-gen consoles, like the PS5 or Xbox Series X. However, we are expecting major Black Friday restocks closer to Thanksgiving, especially at retailers like Best Buy and Game Stop. Expect some good deals on PS5 and Xbox games and accessories, too.

And although Amazon already hosted two of its Prime Day sales this year, it never misses an opportunity to run deals of its own during Black Friday, especially on its own products. We expect to see devices like the Amazon Echo, Fire tablets and TVs, and Ring smart home devices discounted either at the prices we've seen during Prime Day or lower.

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Sally Kaplan

Executive Editor, Insider Reviews

Sally Kaplan is the Executive Editor for Insider Reviews, a wing of Insider's service journalism team. She manages growth for all areas of editorial coverage, with a particular focus on developing tools for editorial decision-making, strategic content planning, and upholding strong journalistic standards for the Reviews team. Sally started working at Insider in 2018 as an editor and has since held the role of senior editor and deputy editor on the Reviews team. She has interviewed startup CEOs and brand founders, reported on the rebirth of a fashion company that narrowly escaped bankruptcy, written guides to wardrobe staples like the best loafers, developed testing methodology for hundreds of stories, and edited countless reviews, buying guides, deal articles, and gift guides. She has over six years' experience covering major deal holidays like Black Friday, Cyber Monday, and Amazon Prime Day, and has also helped pioneer the team's e-learning and personal development coverage amid a rapidly shifting education landscape.  Prior to joining Insider Inc., she was the lifestyle editor at Hearst's, where she wrote product reviews and gift guides, and developed the site's coverage of big deal days like Prime Day, Black Friday, and Cyber Monday. Previously, she helped to shape BuzzFeed's early shopping coverage, which included introducing its popular "What's trending on Amazon?" series. Before she transitioned to a career in digital media, Sally worked as a program director for a non-profit in Washington, DC. Her areas of focus included dismantling the school-to-prison pipeline and supporting community-based alternatives to youth incarceration. She graduated from The George Washington University in 2013 with a degree in political science and a minor in queer studies.   Say hi to Sally at, give her a shout on Instagram @saltykaplan, or follow her on Twitter. Learn more about how our team of experts tests and reviews products at Insider here.

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Rick Stella

Health Fitness Editor, Insider Reviews

Rick Stella is the health fitness editor for Insider Reviews. He reviews and covers all matters of fitness-related gear like fitness trackers, stationary bikes, and at-home workout equipment, as well as alternative forms of fitness like hiking, climbing, and swimming. Rick has over five years of experience covering health fitness, outdoors, and consumer technology. He was hired to help build out and manage the new Health Fitness vertical for Insider Reviews.  Prior to joining Business Insider, Rick was the outdoors and adventure editor for the auto website,, as well as the outdoors and sports fitness editor at Digital Trends. He's also previously freelanced for Insider Reviews, along with AskMen, Gear Junkie, and Forbes. When he's not putting digital pen to digital paper, Rick enjoys seeing live music, playing soccer, catching up on Netflix shows, and riding his bike. An Oregonian for much of his life, Rick now resides in New York City.  He can be reached at or on Twitter @RickStella. Learn more about how our team of experts tests and reviews products at Insider here. Learn more about how we test health, fitness, and outdoor products.

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